- 1 Observation
- 2 Evidence
- 3 Judgment
- 4 Action
Observation
The service list on the website and business profile do not match.
Evidence reviewed
Website service page · Business profile · Retrieved on a fictional sample date
Why it matters
Customers and retrieval systems see different descriptions of the business. This is a data-quality concern, not proof of a ranking penalty.
Recommended action
Align public service descriptions with the services the business actually provides.
Confidence
High confidence in the observed mismatch. Impact on rankings or AI mentions is not directly established.
Inspect the evidence
Source 01 · Website /services (fictional): “Furnace repair, AC repair, and new system installation.”
Source 02 · Business profile (fictional): “Installation.” Repair is not listed.
Reviewer note: Both sources were captured the same day. We could not tell which one reflects current services; the owner confirms.